From music festivals to agency overhauls: Greg James is driving momentum at...
Greg James’ time orchestrating music festivals in London was the ultimate dress rehearsal for his headlining act in New York 14 years later: revamping Havas Media in the U.S. Granted, likening...
View ArticleClients want agencies to deliver industry expertise, agility and empathy, new...
Client expectations are constantly changing for media agencies. With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a...
View ArticleBrat Summer’s sun might be setting, have marketers noticed?
Can a brand be “brat”? Assembly, No Fixed Address and Ogilvy hope so. Those agencies, among others, have been pitching their clients on reactive work relating to Brat Summer, a social media trend...
View ArticleOmnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
Agency consolidation once again continues apace. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned...
View ArticleMarketing Briefing: Why holding companies are taking a ‘platform’ approach to...
Holding companies are taking a more cohesive approach to pitch advertisers. Omnicom is the latest to make structure changes to solidify this shift. Last week, the holding company revealed a new...
View ArticleMarketing Briefing: Why fractional CMOs are being tapped for ‘impartial’...
As fractional or part-time execs become more commonplace throughout organizations’ leadership suite, the fractional CMO is still chief among them. When organizations bring in fractional CMOs, doing...
View ArticleDigiday Media Agency Report 2024: The state and future of the media agency,...
01 Introduction It’s shaping up to be a bigger and better year for ad spending in 2024. The U.S. presidential election is boosting political spending, and other key factors like retail media, social...
View ArticleAI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying Summit, which wrapped on Thursday in Palm Springs, Calif. Onstage...
View ArticleAgencies take diversity efforts beyond the numbers
Given the fact that marketers are slowly shrinking away from supporting diversity initiatives, it’s incumbent on media agencies to take diversity programs beyond the numbers. And their approaches...
View ArticleMedia Buying Briefing: Overheard at the Media Buying Summit
The Fall 2024 iteration of Digiday’s Media Buying Summit, held in Palm Springs, Calif., last week, is done — and hopefully attendees walked away having made new connections and maybe even learned...
View ArticleOverheard at DMBS: The problem with scope creep — and how to get over it
In the Town Hall sessions at the Digiday Media Buying Summit, which wrapped on Oct. 17 in Palm Springs, California, media agency folk decried the continuing challenge of scope creep — when clients ask...
View ArticleOne media agency gets vocal against principal media — and hopes others will too
Jared Belsky’s never been known to be shy, quiet and retiring. The co-founder and CEO of agency group Acadia has always spoken up, either through the press or on LinkedIn, about the industry issues...
View ArticleOmnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
That’s one hell of a way for the agency holding companies to end the year. Just as everyone was looking to slow down and take a holiday-induced break before what will be a turbulent 2025, along comes...
View ArticleHere are the numbers to know in Omnicom’s potential purchase of IPG
In what is likely to be one of the year’s biggest media stories, Omnicom Group has announced plans to acquire The Interpublic Group of Companies in a stock-for-stock transaction valued at...
View ArticleWhat does the Omnicom-IPG deal mean for marketing pitches and reviews?
Omnicom’s proposed plan to acquire Interpublic Group, revealed at the beginning of this week, has thrown the advertising business into disarray. It’s also thrown a spanner in the works for marketers...
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